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Gordon Biersch to debut beer inspired by 'Once' | Arts & Culture

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Gordon Biersch to debut beer inspired by 'Once'
Gordon Biersch to debut beer inspired by 'Once'

ATLANTA -- Broadway in Atlanta and Gordon Biersch Brewery in Midtown announce the launch of North Strand Imperial Pilsner, a Gordon Biersch beer, in conjunction with the Atlanta debut of Once at the Fox Theatre.

North Strand Imperial Pilsner is a classic style Pilsner. The beer boasts spicy, citrus flavors and aroma of the abundant Hallertau hop used in the recipe. This beer has intense flavor without overpowering the senses and is well-balanced with malty notes and a crisp dry finish.

Gordon Biersch Brewery will offer free tasters of the North Strand Imperial Pilsner to all ticket holders, and the beer will be available for $5.50 at the Midtown location only. A special tapping party will take place on Wednesday, March 5 from 6-9 p.m. with a portion of the proceeds benefiting Broadway Cares.

The national tour of the Broadway musical Once, winner of eight Tony Awards including Best Musical and winner of the 2013 Grammy Award for Best Musical Theater Album, will play the Fox Theatre for a limited engagement March 4-9 as part of the Fifth Third Bank Broadway in Atlanta 2013-14 season. Ticket prices start at $30 and will be available at the Fox Theatre box office, by visiting www.broadwayinatlanta.com or by calling 1-855-285-8499.