DASANI® Blue Crew Rewarded 1,000 Atlanta Residents for Random Acts of Greenness | Business
DASANI Celebrated its New PlantBottle® Packaging by Giving Back to Local Eco-Samaritans
The first 100 percent recyclable beverage packages made with plants were made readily available on April 4, 2011 to people across the U.S. To recognize the little things people do to live more sustainably, a DASANI Blue Crew attended two big events in Atlanta on April 16 and April 17 and thanked residents for partaking in eco-friendly activities. The local effort helped to celebrate the national launch of DASANI PlantBottle® packaging – a 100 percent recyclable bottle made of up to 30 percent plants.
More than 1,000 Atlanta residents were “caught,” by the DASANI Blue Crew, being environmental do-gooders. The DASANI Blue Crew stopped residents attending the Atlanta Dogwood Festival on Saturday, April 16 and the Atlanta Braves game on Sunday, April 17 and rewarded them for everyday eco-friendly acts that are often overlooked. Whether someone recycled a beverage bottle, carried a reusable grocery bag, or rode MARTA, those “caught” received free DASANI merchandise made from recycled materials and information about sustainability and the new PlantBottle.
Some of Atlanta’s recognizable personalities volunteered to help the DASANI Blue Crew reward the do-gooders. They included: Georgia State Representatives Kathy Ashe and Pedro “Pete” Marín, Atlanta City Councilmember Alex Wan, Ellis Hobbs of the Philadelphia Eagles and Olympic Gold Medalist Natasha Hastings.
“It was terrific to see how many people our DASANI Blue Crew had a chance to reward,” stated Charlie Sutlive, a spokesperson for The Coca-Cola Company who attended both weekend events. “When given the opportunity, as they had with readily available recycling stations at the event, people make sustainable choices. At Coca-Cola, we recognize the importance of consistently making strides toward greener living.”
All DASANI bottles are available exclusively in PlantBottle packaging – the first-ever fully recyclable plastic beverage bottle produced using plants. PlantBottle packaging was developed with the planet in mind. People in the U.S. are now among those enjoying refreshment from billions of PlantBottle packages that will reach store shelves this year. In 2010, more than 2.5 billion PlantBottle packages were available across nine countries. For 2011, that number is expected to double to more than 5 billion PlantBottle packages in more than 15 countries.
“It’s our goal to make traditional plastic bottles a thing of the past and ensure that every beverage we produce is available in 100 percent plant-based, fully recyclable packaging,” said Scott Vitters, General Manager, PlantBottle Packaging Platform, The Coca-Cola Company. “The national launch of DASANI PlantBottle packaging represents an important step toward reducing our carbon footprint.” Traditional PET bottles are made from petroleum and other nonrenewable fossil fuels. Incorporating a blend of petroleum-based materials with up to 30 percent plant-based materials allows PlantBottle packaging for DASANI to reduce potential intrinsic carbon dioxide emissions when compared with PET plastic bottles.
The plant-based materials for DASANI PlantBottle packaging are produced through a process that turns sugarcane into a key component for PET [and HDPE plastic]. Currently, PlantBottle packaging is made using sugarcane ethanol from Brazil, the only source widely recognized globally for its unique environmental and social performance. Brazilian sugarcane is primarily rain fed and industrially grown on abundant, arable land using organic fertilizers. The plantations from which PlantBottle materials are sourced are located far away from Amazon rain forests, and their impact on biodiversity is reduced thanks to advanced farming practices and sound public policy.
Unlike other plant-based plastics, PlantBottle packaging is entirely recyclable and can be processed through existing systems. This ensures PlantBottle packaging can be repeatedly used, recycled and reused. In addition, there are no differences in shelf life, weight, composition or appearance between traditional PET plastic bottles and PlantBottle plastic bottles.
In late 2009, PlantBottle packaging was launched in the western U.S. and eight other markets around the world. To date, PlantBottle packaging is estimated to have eliminated the equivalent of 30,000 metric tons of carbon dioxide, or three million gallons of gasoline used to produce PET plastic bottles. Currently, The Coca-Cola Company is working to further technology so other plant materials can be used in future PlantBottle packaging. The ultimate long-term goal is to turn waste into a resource, resulting in a carbon neutral, 100 percent renewable, responsibly sourced bottle that is fully recyclable.
The Coca-Cola Company is a leader in the development of sustainable packaging. It was the first company to introduce a beverage bottle made with recycled plastic. It also has invested in recycling infrastructure to ensure that the Company is doing its part to collect, recycle and re-use its packaging. These efforts are focused on helping to “close the loop” and produce truly sustainable beverage packages.
To learn more about the DASANI PlantBottle packaging visit http://www.dasani.com/.
The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company’s portfolio includes 14 billion dollar brands, including Coca-Cola, recognized as the world’s most valuable brand, as well as Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.