ATLANTA -- Developers have filed plans for the third Midtown apartment tower in less than a year.
Novare Group and Batson-Cook Development have applied with the city of Atlanta for a permit to build the project at 100 6th Street behind the existing 36-story Viewpoint condo tower.
The project would redevelop the site of the old Loca Luna and McCray's Sixth Street Tavern.
Novare Group and Batson-Cook Development Co. presented the project to the Midtown Alliance earlier this year. In a press release, the developers said the new 23-story 320-unit high-rise would be finished by no later than 2014.
Novare, led by developer Jim Borders, is best known for his condo towers that dot Peachtree from Buckhead through Midtown, including Viewpoint. But overbuilding of intown condos, much tighter mortgage-lending and a shift toward a preference for renting have pushed demand in favor of apartments.