With all the hype and Black Friday campouts at Best Buys and Toys R Us, you'd guess that the majority of holiday shopping budgets go to purchases like electronics, toys and clothing. But according to new research, the biggest share what comes out of your holiday wallet actually goes to ... groceries and restaurants.
New data from Card-Linked Marketing leader Cardlytics -- collected from millions of U.S. households over the past two years -- shows what consumers actually spend their money on during the holiday season. When it comes to holiday shopping Americans are spending 24% of their budget on groceries followed by restaurants and apparel. Toy purchases are actually at the bottom of the list.
The Top 10 Share of Wallet (see link/attached for graphics and pie charts for 2011 and 2012 holiday spending):
1. Groceries - 24%