(WXIA) -- Kroger customers in metro Atlanta recently showed that they are a charitable bunch.
During the final two weeks in May, shoppers raised $232,000 for the Children's Miracle Network through the Miracle Balloons promotion.
For only $1, a customer could purchase a paper balloon to hang in a local Kroger. All proceeds from the fundraiser went directly to Children's Miracle Network hospitals and health networks, such as Children's Hospital of Georgia in Augusta and Children's Healthcare of Atlanta.
"Kroger customers consistently show their care for our communities by constantly going above and beyond with their charitable donations," Glynn Jenkins, spokesperson for Kroger's Atlanta division, said in a release. "Through their support of the Miracle Balloons program, we can continue to make a difference in the lives of children."