The Marketing Directors Achieves Sellout of Luxe Condominiums on 12th Street | Real Estate
ATLANTA (February 29, 2012) – The Marketing Directors announced the sellout of all 107 condominiums at Luxe located in the heart of Midtown Atlanta at 222 12th Street. Luxe was the first condominium project taken from concept to closing entirely by The Marketing Directors upon its inception in 2007. The firm guided the presales, finish, and floor plan development and assisted the architectural team at Luxe to ensure the plans fit the lifestyle of future buyers.
Luxe is one of six condominiums re-launched by ST Residential in Atlanta in 2010 after it acquired the Corus portfolio. Luxe is the second sellout completed by The Marketing Directors for ST Residential (the other was Horizon at Wildwood last month). The firm represents over 47% market share for all new condominium sales in Atlanta and has several other high profile sellouts including Paramount, Paces 325 and Huff Heights in Atlanta last year. In December, The Marketing Directors led Atlanta’s first-ever affordable housing drawing at the Lofts at Reynoldstown Crossing, which was a resounding success with all 28 homes at the development under contract in just a few hours.
“Luxe’s parkside location and boutique building with extensive amenities were very appealing to the astute Midtown buyer,” says David Tufts, president of The Marketing Directors.
“We are impressed by The Marketing Directors’ team and the creative sales and marketing strategies they use at each of our condominium properties,” says John Huckaby, senior vice president of ST Residential. “We were also lucky to own such a well-designed, well-conceived project as Luxe and The Marketing Directors was an integral part of our success there.”
The pricing for Luxe averaged $425,000 which was above market averages for Midtown, featuring one, two and three bedroom homes, Penterra homes and penthouses, all just steps from Piedmont Park.
The Marketing Directors, LLC, was founded in 2007 by David Tufts. He and Adrienne Albert, Marketing Directors, Inc.’s Chief Executive Officer collaborated to create a team of the most highly experienced real estate professionals in the Southeast to service developers specializing in high-density residential sales and repositioning marketing strategies. With over 30 years of experience, The Marketing Directors, LLC, represents real estate clients and developers throughout Atlanta; Houston; Daytona, Orlando, Tampa and St. Petersburg, Fla.; Chapel Hill, N.C.; Huntsville, Ala.; Jackson, Miss., and Memphis and Nashville, Tenn. The Southeast offices are headquartered in the Four Seasons Tower at 75 14th Street, Atlanta, Ga., and 121 South Orange Avenue, Suite 1500 in Orlando, Fla.